Usage analytics are optional.
Google Analytics loads only after you choose “Allow analytics.” If you decline, you can still use every page and tool. Use “Analytics preferences” in any footer to change your choice. Turning analytics off stops future measurement from this site and removes its Google Analytics cookies where the browser allows it; it does not erase data already received by Google.
Useful actions, not what you type.
With your permission, the site measures page visits, case-study reading progress, tool use, and which contact links people choose. It sends fixed labels such as “brief copied” or “mentorship link selected.” It does not include your brief, input text, clipboard contents, email address, or full outgoing link in these custom events.
Page addresses sent by the site omit arbitrary query text and fragments. Recognised campaign labels help identify whether a visit came from a shared profile, post, or email link.
Your brief stays in your browser.
The brief builder is a local template. It does not call an AI service or save your text to a server. Pressing “Copy brief” writes the resulting text to your clipboard at your request. What happens after you paste it into another service depends on that service.
A few browser preferences.
The browser remembers your analytics choice and whether you paused the homepage sculpture. If you allow analytics, Google may set cookies to distinguish visits, and recognised campaign labels may be kept for the current browser session. Analytics is disabled during local development and automated browser testing.
Other services on the site.
Fonts are requested from Google Fonts. The hosting service receives ordinary page requests. Links to Topmate, LinkedIn, and other services open their websites, which have their own practices. Topmate links include fixed campaign labels identifying which page and link referred the visit; these labels do not identify you.
A click to Topmate or an email app is an expression of interest, not confirmation of a booking, purchase, or sent message.
Questions?
Contact j.kelsy@yahoo.com about this website.
Updated September 13, 2026.