GrabProfessional work
Pay with Points
Reimagined the loyalty redemption experience across 8 countries, unlocking a new revenue stream from points.
4x points revenue uplift · 8 countries
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The product notebook
Work,
unpacked.
The problems, the decisions, and what followed. A closer look at how I think through products.
2 professional case studies5 product exercisesOne habit: ask better questions.
Find a problem worth exploring.
Professional work describes shipped products. Exercises explore an approach; their projections are labelled.
Showing all 7 case studies.
GrabProfessional work
Catalog Personalisation
Shipped personalised catalog experiences for 8M+ monthly users, lifting engagement and conversion.
~4% conversion uplift · 8M+ monthly users
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FintechProduct exercise
Root Cause Analysis: KYC Pass Rates
SQL-driven investigation through six layers of data to isolate exactly why KYC pass rates were declining.
81% of failures traced to one root cause · 2 product solutions proposed
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MobilityProduct exercise
Scheduled Rides: Demand-Supply Strategy
Designed a scheduled rides feature across rider, driver, and marketplace: solving peak-hour allocation failure.
17.5% projected booking uplift · $70M projected annual revenue
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AI / EdTechProduct exercise
AI Language Assessment: 0-to-1
Full product strategy for an AI-native CEFR testing platform: replacing $250 manual tests with LLM-powered evaluations.
$30B estimated market · $200M proposed initial segment
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E-commerceProduct exercise
Loyalty Program: Driving CLV
Designed a points-and-tiers loyalty program for a fashion e-commerce platform: turning one-time buyers into repeat customers.
40% projected CLV uplift · 2.6M active users
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InsurTechProduct exercise
Checkout Optimisation: From 21 Clicks to 4 Steps
Flywheel-driven UX audit of an insurance platform: diagnosed conversion killers and redesigned the checkout.
21 → 4 proposed checkout simplification
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Make the thinking your own
A case study is a start.
A conversation goes further.
Working through a product problem, preparing for an interview, or figuring out your next move?